sephora slc brand fair
The
Brief
If you've ever entered a Sephora store, you know that these stores feature dozens of high end cosmetic brands that all have a unique identity and bold new products. For 2 years, I had the pleasure of working alongside the Blueprint Studios team to produce Sephora's annual brand fair at the Cosmopolitan hotel in Las Vegas. Each year, I worked to conceptualize, design and produce over 20 unique brand activations filled with dynamic branding, bold fabrication and engaging interactions. Below are just a few of the booths that I am most proud to have worked on.
info & credits
BRAND: Sephora
EVENT NAME: Sephora SLC Brand Fair
LOCATION: Las Vegas 2017 & 2018
AGENCY: Blueprint Studios
CONTENT CREDIT: Blueprint Studios
ROLE: Creative Director for Live Event - Booth Assembly
ART DIRECTOR: Stephanie Gaddi
BITE BEAUTY
Bite Beauty launched a bold new lipstick line featuring vibrant shades and moisture-infusing technology.
To showcase this, we created a playful "poolside" exhibit booth with walls of colorful floaties, aloe vera plants, and a printed pool graphic, capturing the product’s refreshing essence and ingredients.
fENTY BEAUTY
Fenty Beauty was gaining major momentum when I worked on this event, and with its connection to Rihanna, the booth quickly became a fan favorite.
The focus was the brand’s inclusive range of foundations and concealers. I designed the space to feature bold commercial imagery, 3D letter pedestals for product displays, and neutral tones throughout.
The layout remained open, with dedicated areas for digital content.
STELLAR BEAUTY
Out of the world beauty was the name of the game for this booth. Stellar was featuring a product all about intergalactic colors and shimmering effects
I took their product description and ran with it to create a small but mighty space featuring holographic surfaces, dancing LED starlight's and bold imagery.
DR. BARBARA STURN
This booth was inspired by its origin story. Dr. Barbara Sturm, a German doctor and skincare pioneer, is known for her luxe, anti-inflammatory approach.
After a virtual tour of their headquarters, we embraced the brand’s minimalist aesthetic. The booth featured a simple, textural backdrop with soft lighting, gold accents, and organic product displays.
White and red brick textures added depth, while science lab beakers showcased ingredients, highlighting the science behind the skincare.
FIRST AID BEAUTY
The sky was the limit for this booth. First Aid Beauty was featuring a product line that bolstered light weight applications.
The them we went with was walking on clouds. Pastel blues and cloudy graphics wrapped this spaces. Clear domes organically lined the walls featuring product samples.
In the middle of the booth was a life-size version of Kerplunk featuring an acrylic tower, branded rods that were labeled with the antigens prevented by use of the product, and a custom replica of their packaging as the base.
GOOD DYE YOUNG
The category was "Beautifully Obnoxious"! This booth was certainly a fun one to design and build.
Good Dye Young is an eclectic brand of hair dye products that is all about exploration of identity.
We went with a circus like theme for this booth. Fun uses of shapes and colors as well as neon accents, mirrored reflections and fun imagery brought this booth to life.
