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sephora slc brand fair
20+ Custom Exhibit Booth Activations
[feature project]
If you've ever entered a Sephora store, you know that these stores feature dozens of high end cosmetic brands that all have a unique identity and bold new products. For 2 years, I had the pleasure of working alongside the Blueprint Studios team to produce Sephora's annual brand fair at the Cosmopolitan hotel in Las Vegas. Each year, I worked to conceptualize, design and produce over 20 unique brand activations filled with dynamic branding, bold fabrication and engaging interactions. Below are just a few of the booths that I am most proud to have worked on.
BITE BEAUTY
Bite Beauty had a new line of lipstick that they were releasing, and they wanted their booth to showcase some of the unique qualities of the new line.
The new product was to feature new bold poppy shades of their lipstick line, and each new color was paired with new technology that infused a revitalizing sense of moisture into the application.
The end product was a "pool side" exhibit booth. Walls filled with colorful floaties, and aloe vera plants, as well as a printed pool graphic on the floor were used to represent the refreshing nature of the product and the ingredients used to create it.
fENTY BEAUTY
Fenty Beauty was building a lot of momentum during the first year I worked on this event. With the brands association with renowned pop star Rihanna, this booth was a fan favorite.
The main product feature here was the brands large selection or foundations and concealers perfect for all skin shades.
I designed the booth to showcase some of the brands bold commercial imagery, as well as creating large 3D letters to serve as the pedestals for product display.
We kept the overall palette of the booth bathed in neutral tones, and kept the floor plan relatively open, while also creating moments for digital displays.
mURAD
This was one of the first booths that I got to work on for this event. I was more so involved in the initial conceptualization of this booth; rendering countless iterations, what the booth ultimately turned out to be was quite amazing.
My colleagues were able to build and produce a booth was a a premium display of the brands scientific character and high end expectations.
The booth was outfitted with a large back-lit logo, illuminated graphic glass floors, 3D forma panels and an angled star-lit ceiling.
STELLAR BEAUTY
Out of the world beauty was the name of the game for this booth. Stellar was featuring a product all about intergalactic colors and shimmering effects
I took their product description and ran with it to create a small but mighty space featuring holographic surfaces, dancing LED starlight's and bold imagery.
DR. BARBARA STURN
This booth was born out of its origins. Dr. Barbara Sturm is a German doctor, orthopedics specialist, aesthetics expert and an anti-inflammatory pioneer.
We were introduced to the brand via a virtual visit of their headquarters where we quickly got a sense of their simplistic yet luxe aesthetic.
The backdrop to this booth was simple yet textural, complementing how they work with skincare. Soft warm lighting and gold accents adorned the space.
We used white and red brick textures to accent the space, but focused on organic product displays and ingredient elements inside of science lab beakers and tubes to engage the attendees, and show off the science behind the products.
FIRST AID BEAUTY
The sky was the limit for this booth. First Aid Beauty was featuring a product line that bolstered light weight applications.
The them we went with was walking on clouds. Pastel blues and cloudy graphics wrapped this spaces. Clear domes organically lined the walls featuring product samples.
In the middle of the booth was a life-size version of Kerplunk featuring an acrylic tower, branded rods that were labeled with the antigens prevented by use of the product, and a custom replica of their packaging as the base.
GOOD DYE YOUNG
The category was "Beautifully Obnoxious"! This booth was certainly a fun one to design and build.
Good Dye Young is an eclectic brand of hair dye products that is all about exploration of identity.
We went with a circus like theme for this booth. Fun uses of shapes and colors as well as neon accents, mirrored reflections and fun imagery brought this booth to life.
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